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The “We’ll Buy It If It Doesn’t Sell” Pitch

IS IT FOR REAL OR JUST ANOTHER REAL ESTATE GIMMICK? Have you ever seen a post card, internet ad, a billboard, or heard a radio commercial that resembles this: We Will Sell Your Home in ___ Days – GUARANTEED Or We Will Buy It Or, maybe it looked/sounded something like this: YOUR HOME SOLD GUARANTEED … Read more

Why would I want to use a Realtor when purchasing a new home?

Why would I want to use a Realtor when purchasing a new home? The salesperson in the model home said that they would help me with everything. That second sentence is a partial answer to the question.  The remainder of the answer rests in the fact that the model home salesperson is employed by the … Read more

Sometimes it really sucks to be a good real estate negotiator.

Sometimes it really sucks to be a good real estate negotiator.  Yes, I negotiated a really great outcome for my client, so why do I, an experienced Realtor, feel so bad about it? I feel bad for the buyer who had to give up all of his earnest money, which he borrowed.  He was only … Read more

Stage It, Sell It, Profit!

Turn on any popular home network on cable TV and you’ll find a program on staging. Re-arrange your furniture, pick a soothing color palette, clear out the family photos, and your home will sell faster, and for more money. Sound too frou-frou to be true? It’s not! The soft and decorative side of staging is … Read more